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Marketing Checklist

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Exhibition
Marketing
Checklist

Show Details
Posting Calendar — Quick Reference
TimingWebsiteFacebookInstagramEmail
6 wks outCollect assets——List + segment check
4–5 wksShow page live, homepage updated———
3–4 wks—Event created + announcementAnnouncement + bio linkAnnouncement email
2–3 wks—1–2 posts/wk1–2 posts/wk + Stories—
Opening wk—Reminders, day-of, thank-youCountdown, live Stories, recapReception reminder (T-3)
During run—1 post/wk1 post/wk + Story refresh—
Final wk—Last chance + weekend reminderLast chance + StoryLast chance email
Post-closeArchive page, next bannerRecap + thanksRecap + HighlightRecap + next-show teaser
Standing Rules — Every Post, Every Show
  1. Every image gets alt text — on the website, both platforms, and in emails.
  2. Every post and email points to the show page. Facebook: link in caption. Instagram: link in bio or Story sticker.
  3. Tag the artist's accounts and use the show hashtag set.
  4. Reception posts and emails always include accessibility and parking info.
  5. Get consent before posting identifiable photos of attendees.
  6. Same show title formatting everywhere — site, socials, email, print.

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