Show Checklist

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Exhibition
Marketing
Cycle

Show Details
Posting Calendar — Quick Reference
TimingWebsiteFacebookInstagram
6 wks outCollect assets——
4–5 wksShow page live, homepage updated——
3–4 wks—Event created + announcementAnnouncement + bio link
2–3 wks—1–2 posts/wk1–2 posts/wk + Stories
Opening wk—Reminders, day-of, thank-youCountdown, live Stories, recap
During run—1 post/wk1 post/wk + Story refresh
Final wk—Last chance + weekend reminderLast chance + Story
Post-closeArchive page, next bannerRecap + thanksRecap + Highlight
Standing Rules — Every Post, Every Show
  1. Every image gets alt text — on the website and on both platforms.
  2. Every post points to the show page. Facebook: link in caption. Instagram: link in bio or Story sticker.
  3. Tag the artist's accounts and use the show hashtag set.
  4. Reception posts always include accessibility and parking info.
  5. Get consent before posting identifiable photos of attendees.
  6. Same show title formatting everywhere — site, socials, print.

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